Privacy Policy

 

To ensure a secure online environment and guarantee data protection, we strictly comply with legal requirements. Personal data collected on this Site is processed in accordance with the General Data Protection Regulation (GDPR) and other applicable legislation on the protection of personal data, in particular Law No. 58/2019 of August 8.

 

In this privacy policy, we provide details of the form and purpose of data collection, security measures, retention periods, cookie policy and contact details.

 

By accessing the Site www.alfamachic.com Site and by using it, you acknowledge that you have read and understood these terms and conditions and that you agree to comply with all applicable laws and regulations.

 

If you do not agree with the terms of this Privacy Policy, you may not use or access our Site, use our services or purchase our products.. The content presented on this Site is protected by law.

 

1. Personal data


Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, electronic identifiers, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

 

ALFAMA CHIC does not collect or obtain from its customers personal data of a sensitive nature, or included in a special category of personal data, unless they have been provided voluntarily and explicitly. The special categories of personal data concern information relating to race or ethnic origin; political opinions; religious, philosophical or similar beliefs; trade union membership; genetic data; biometric data for the sole purpose of identifying a natural person; data concerning health; sex life or sexual orientation.

 

This Site is not intended for persons under 18 years of age. In this sense, we do not deliberately collect information from these persons. In any case, if parents or legal guardians become aware that their children have provided ALFAMA CHIC with personal data without their consent, please contact us by writing to the address of the data controller.

 

We have implemented the necessary technical measures to protect your data and information against accidental loss, unauthorized access, use and disclosure. However, despite diligent implementation of these measures, you should be aware that security measures are not impregnable. ALFAMA CHIC is not responsible for the actions of third parties who, in violation of these measures, access this data and information.


 

Account


You can only place orders if you have a customer account. When you create an account or make a purchase on our Site, as part of the buying and selling process, we collect the following personal information that you provide to us:

        First and last name

        Delivery address and billing address

        Phone number

        Your gender

        E-mail address

        Date of birth

 

This information is required to complete the order. In addition, when you browse our Site, we automatically receive your Internet Protocol (IP) address. Based on this information, we can optimize your experience while protecting our online environment.

 

 

Purpose of data processing


The data collected, in particular your name and gender, is used for legitimate commercial purposes and to personalize our e-mails in order to offer you content that is specific to you.

 

We collect and store account data for the following reasons:

        Comply with the obligations arising from any contract between you and ALFAMA CHIC ;

        To provide you with the products, information and services you request from ALFAMA CHIC ;

        Manage your order and contact you regarding your order;

        Market research and analysis;

        To confirm your age and identity, and to identify and prevent fraud.


You may withdraw your consent at any time by sending an e-mail to hello@alfamachic.com duly accompanied by a scanned copy of your identity card.


 

Newsletters


With your explicit permission, we may send you our newsletter about our products and services, new products and other updates. We send newsletters on the basis of explicit consent.

 

The following information is collected for the newsletter:

        First and last name

        Your gender

        Your e-mail

 

Communication of our newsletter includes an option to unsubscribe. Customers may withdraw their consent at any time by clicking on the link at the bottom of the newsletter.


 

Customer service


In order to provide appropriate assistance, our customer service employees have access to account information. In this way, we are able to assist you in an efficient and pleasant way.

 

Our customer service will never ask you for your password, but may ask you to confirm your personal details to ensure your identity and provide you with secure support.

 


2. Consent

When you provide us with your personal information to complete an order, verify your credit card, arrange for delivery or return an order, it is implied that you consent to the collection of that information for that specific purpose only.

 

If we ask for your personal information for a secondary reason, such as marketing, we will ask you directly for your express consent or give you the opportunity to decline.

 

How can I withdraw my consent? The right of withdrawal


If you change your mind after expressing your consent, you may withdraw your consent to the use of your information at any time by contacting us by e-mail at hello@alfamachic.com.


 

3. Data transfer


We may disclose your personal information if we are required to do so by law.

 

As a general rule, ALFAMA CHIC does not transfer data outside the European Union. However, we may occasionally transfer your data to other countries (for example, Switzerland or the United States) when it is shared with potential partners or subcontractors. Switzerland is a country recognized by the European Commission as offering an adequate level of personal data protection.

 

Other data transfers are governed by cross-border flow agreements that comply with the standards issued by the European Commission.



4. How long do we keep your information?


We will not keep your information longer than is strictly necessary for the purposes for which it is to be used. Different retention periods apply to different types of information, but the maximum period for which we generally retain personal information is 10 years.

 

Requests for inspection and correction of personal data or requests for deletion of an account may be sent to hello@alfamachic.com .


 

5. Your rights


Right to be forgotten The right to be forgotten: a customer may ask ALFAMA CHIC to delete all his data.

Right to object Right to object: customers may refuse to provide their personal data for certain uses, such as marketing and promotional activities.

Right to rectify data A customer may request that incomplete data be corrected and completed.

Right to portability portability: customers can request the transfer of their data without bureaucracy or obstacles.

Right to transparency The customer has the right to request information on the processing and storage of his or her data.

To exercise any of your rights, please send an e-mail to hello@alfamachic.com .


 

6. Cookies


Cookies are small files or devices placed on your computer that enable us to store, retrieve, update and process data relating to transactions as well as previous dates and visits to the Site. These cookies are placed on your HD and not on our Site. Basically, when you use our Site, your computer shows us your cookies, telling us whether you have used the Site before. This enables our Site to function more quickly and to remember your previous visits (for example, your user name) for your convenience.

 

On your first visit to the Site, you will be asked to accept or refuse the use of certain categories of cookies.

 

On our Site, we use our own cookies and those of third parties which enable us to carry out anonymous analyses of use and measurement in order to ensure that our Site functions correctly and to improve our services.


 

7. Protection


To protect your personal information, we take reasonable steps and follow best practices to ensure that it is not lost, misused, accessed, altered or destroyed.

 

Ifyou provide us with credit card information, it will be encrypted using Secure Socket Layer (SSL) technology and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we comply with all PCI-DSS requirements and apply generally accepted industry standards. Your account information is hash-protected. This method transforms the information into a generated hash. In this way, sensitive information is secure, and even invisible to us. What’s more, our database is exceptionally secure against unauthorized access. For example, access to the database is only possible and authorized by authorized IP addresses. Other address attempts are refused every time.

In addition, the information has been anonymized as far as possible. As a result, the information
cannot be directly linked to a specific customer. Thanks to this information, we can carry out market research and analysis. Visit
outsourced services (e.g. messaging service) are analyzed before we start a collaboration, are RGPD compliant and must sign an agreement. Within ALFAMA CHIC, employees have different access authorizations. The specific authorization only gives access to information strictly necessary for carrying out a test.

Digital security measures are likely to evolve, and need to reach high standards to ensure the safety of online customers. As a result, we have a security officer responsible for periodically checking and improving security measures (where necessary).

 

8. Privacy Policy Update


We reserve the right to modify this Privacy Policy at any time, so please check back frequently. Modifications and clarifications will take effect as soon as they are published on the Site. If we make material changes to this policy, we will notify you that we have updated it so that you are aware of what information we collect, how we process it and under what circumstances, if any, we process it.

 

9. Outsourced services


Third-party services are necessary to carry out transactions and provide our services. In general, the third-party suppliers we use only collect the information necessary for the performance of the service they provide.

 

However, some third-party services, such as online payment services, have their own privacy policies regarding the information we must provide for transactions related to your purchases.

 

In the case of these suppliers, we recommend that you read their privacy policy in order to understand how your personal information will be processed by them.

 

In particular, some suppliers may be located or have their registered office in a jurisdiction different from yours or ours. Thus, if you choose to proceed with a transaction involving third-party services, your information may be subject to the laws of that country’s jurisdiction.

 

Once you leave our Site or are redirected to a third-party site or application, you automatically cease to be bound by the rules of this Privacy Policy or our Site’s Terms of Service.

 

Web analysis service ( anonymization function)


On the Site, we have integrated the component of a web analysis service (with an anonymization function). Web analysis can be defined as the collection and analysis of data concerning the behavior of visitors to the Websites. A Web analysis service collects data on the Site from which a visitor originates (called referrer), on the sub-pages visited or on the frequency and duration of consultations of each sub-page. Web analysis is mainly used to optimize websites and to carry out a cost-benefit analysis of Internet marketing.

 

Delivery service


To make deliveries, we use the services of a carrier. This company makes the journey between our company and the customer’s address. To carry out these logistics, the company needs access to information such as the customer’s name, address and telephone number.

 

E-mail service


We use an e-mail provider. This provider has access to limited account information related to consent (e.g. e-mail address).

 

Marketing department


ALFAMA CHIC uses a company specialized in marketing and communication activities. Their access to your information is very limited, and usually anonymous.

 

Payment service


We use external payment services to carry out transactions (e.g. credit card payments).

 

 

10. Data breach notification


Under the RGPD, ALFAMA CHIC will report personal data breaches to the competent supervisory authority (in ALFAMA CHIC’s case to the CNPD – Portugal’s National Commission for Data Protection) within 72 hours of their occurrence. If this violation is considered to present a high risk to the rights and freedoms of customers and if this risk has not been mitigated, ALFAMA CHIC will inform the customers concerned of the violation.

 

11. Data controller  


ALFAMA CHIC LDA.

Rua de Vera Cruz nº13 3º andar AP 39,

2780-306 Oeiras

Portugal

 

hello@alfamachic.com

Telephone: +351 913 812 341

 

If you would like to know more about our privacy policy, please contact our Privacy Officer:

– By e-mail:  hello@alfamachic.com    
– By phone
phone : +351 913812341

 

12. Complaint


If you believe that the processing of your personal data constitutes a breach of the RGPD, you have the right to lodge a complaint with a supervisory authority (Article 77, RGPD). 

Published on 09/11/2023 

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